:root{
  --papel:#E6E9E2;
  --papel-claro:#F3F5EF;
  --tinta:#0E2A33;
  --tinta-suave:#38535C;
  --ruta:#1F4FD8;
  --senal:#F6C915;
  --gris:#9AA8A1;
  --serif:'Young Serif', Georgia, 'Times New Roman', serif;
  --sans:'Schibsted Grotesk', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
  --mano:'Reenie Beanie', 'Bradley Hand', 'Segoe Print', cursive;
  --borde-a:14px 6px 18px 8px / 8px 16px 6px 14px;
  --borde-b:6px 18px 8px 14px / 16px 6px 14px 8px;
  --ancho:1180px;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  margin:0;background:var(--papel);color:var(--tinta);
  font:400 1.0625rem/1.62 var(--sans);
  overflow-x:clip;
}
body::before{
  content:"";position:fixed;inset:0;z-index:60;pointer-events:none;opacity:.5;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='220' height='220'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0.05 0 0 0 0 0.16 0 0 0 0 0.2 0 0 0 .5 -.2'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
}
img,svg{max-width:100%}
h1,h2,h3{font-family:var(--serif);font-weight:400;line-height:1.1;margin:0;text-wrap:balance}
h2{font-size:clamp(1.9rem,3.7vw,3rem);max-width:22ch}
h3{font-size:clamp(1.3rem,2.1vw,1.7rem)}
p{margin:0 0 1em;max-width:64ch}
a{color:var(--ruta);text-decoration-thickness:2px;text-underline-offset:3px}
a:hover{background:var(--senal);color:var(--tinta);text-decoration-color:var(--tinta)}
:focus-visible{outline:3px solid var(--ruta);outline-offset:3px;border-radius:3px}
.wrap{max-width:var(--ancho);margin:0 auto;padding-inline:clamp(18px,4vw,40px)}
.sec{padding-block:clamp(64px,10vw,120px)}
.mano{font-family:var(--mano);font-size:1.7rem;line-height:1;color:var(--tinta-suave)}
.saltar{position:absolute;left:12px;top:-60px;background:var(--tinta);color:var(--papel);padding:.6em 1em;border-radius:var(--borde-a);z-index:100}
.saltar:focus{top:12px}
mark{background:var(--senal);color:var(--tinta);padding:.02em .28em;border-radius:3px 8px 4px 9px;-webkit-box-decoration-break:clone;box-decoration-break:clone}

/* nav */
.nav{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:10px 28px;padding-block:22px}
.marca{font-family:var(--serif);font-size:1.35rem;color:var(--tinta);text-decoration:none}
.marca:hover{background:none;color:var(--ruta)}
.nav ul{display:flex;flex-wrap:wrap;gap:6px 22px;list-style:none;margin:0;padding:0;font-weight:500;font-size:.98rem}
.nav ul a{color:var(--tinta);text-decoration:none;padding:2px 0;border-bottom:2px solid transparent}
.nav ul a:hover{background:none;border-bottom-color:var(--tinta)}

/* hero */
.hero{padding-block:clamp(24px,5vw,56px) clamp(64px,9vw,110px)}
.hero-grid{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(28px,5vw,72px);align-items:center}
.hero h1{font-size:clamp(2.3rem,4.9vw,4.2rem);line-height:1.04;letter-spacing:-.012em;max-width:17ch}
.hero .desde{display:block;margin:0 0 14px -4px;transform:rotate(-2deg);transform-origin:left}
.lede{font-size:clamp(1.05rem,1.4vw,1.2rem);margin-top:20px;max-width:58ch}
.presenta{display:flex;align-items:center;gap:20px;margin:0 0 18px}
.retrato{width:clamp(84px,10vw,112px);height:auto;aspect-ratio:1;object-fit:cover;flex:none;border-radius:var(--borde-b);border:2px solid var(--tinta);box-shadow:4px 5px 0 rgba(14,42,51,.22);transform:rotate(-3deg)}
.hero .presenta .desde{margin:0}
.acciones{display:flex;flex-wrap:wrap;gap:14px 16px;align-items:center;margin:24px 0 18px}
.btn{display:inline-block;padding:.85em 1.45em;background:var(--tinta);color:var(--papel);border-radius:var(--borde-a);font-weight:600;text-decoration:none;transition:transform .18s ease;border:2px solid var(--tinta)}
.btn:hover{background:var(--tinta);color:var(--papel);transform:rotate(-1.6deg) translateY(-2px)}
.btn--sec{background:transparent;color:var(--tinta);border-radius:var(--borde-b)}
.btn--sec:hover{background:var(--senal);color:var(--tinta)}
.cta{display:flex;flex-wrap:wrap;align-items:center;gap:18px 32px;margin-top:clamp(44px,6vw,72px)}
.cta p{margin:0;font-family:var(--serif);font-size:clamp(1.3rem,2.4vw,1.85rem);line-height:1.25;max-width:30ch}
.pitch + .cta{margin-top:26px;margin-left:clamp(0px,8vw,120px)}
.res .btn--senal,.res .btn--senal:hover{background:var(--senal);color:var(--tinta);border-color:var(--senal)}
.res .btn--senal:hover{transform:rotate(-1.6deg) translateY(-2px)}
.redes{display:flex;gap:18px;font-weight:500}

.embudo-wrap{margin:0;position:relative;transform:rotate(1.4deg)}
#embudo{display:block;width:100%;height:auto;overflow:visible}
#embudo .nota{font-family:var(--mano);font-size:30px;fill:var(--tinta-suave)}
#embudo.anim .fin{opacity:0}
.embudo-wrap figcaption{font-size:.92rem;color:var(--tinta-suave);max-width:36ch;margin:6px 0 0 auto}
.repetir{font:inherit;font-family:var(--mano);font-size:1.5rem;background:none;border:0;color:var(--ruta);cursor:pointer;padding:0;margin-top:4px;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:4px}
.repetir:hover{color:var(--tinta)}

/* resultados (oscuro, borde rasgado) */
.res{
  background:var(--tinta);color:var(--papel);
  padding-block:clamp(88px,12vw,150px);
  clip-path:polygon(0 14px,4% 5px,9% 12px,15% 3px,22% 11px,30% 4px,37% 10px,45% 2px,52% 9px,60% 4px,68% 12px,75% 5px,83% 11px,90% 3px,96% 9px,100% 4px,100% calc(100% - 10px),95% calc(100% - 3px),88% calc(100% - 11px),80% calc(100% - 4px),72% calc(100% - 12px),63% calc(100% - 5px),55% calc(100% - 10px),46% calc(100% - 2px),38% calc(100% - 9px),29% calc(100% - 4px),21% calc(100% - 12px),13% calc(100% - 3px),6% calc(100% - 10px),0 calc(100% - 4px));
}
.res :focus-visible{outline-color:var(--senal)}
.res a{color:var(--senal)}
.res a:hover{background:var(--senal);color:var(--tinta)}
.res .intro{max-width:60ch;margin-top:22px;color:#C9D3CD}
.res-grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:clamp(36px,5vw,64px) 24px;margin-top:clamp(44px,6vw,72px)}
.r{position:relative}
.r0{grid-column:1 / 11}
.r0 .fig{font-size:clamp(3.2rem,8.4vw,7rem)}
.r1{grid-column:2 / 9}
.r2{grid-column:7 / 13}
.r3{grid-column:2 / 9}
.r4{grid-column:6 / 13}
.r5{grid-column:1 / 8}
.r6{grid-column:7 / 13}
.fig{display:block;font-family:var(--serif);font-size:clamp(2.7rem,6.2vw,5.2rem);line-height:1;color:var(--senal);letter-spacing:-.015em;margin-bottom:12px}
.r h3{font-family:var(--sans);font-weight:700;font-size:1.15rem;margin-bottom:6px;line-height:1.3}
.r p{color:#D5DDD8;margin:0}
.honesto{grid-column:1 / 10;margin-top:clamp(20px,4vw,48px);position:relative;background:var(--papel-claro);color:var(--tinta);padding:28px 30px;border-radius:var(--borde-b);transform:rotate(-.7deg);box-shadow:5px 6px 0 rgba(0,0,0,.35)}
.honesto::before{content:"";position:absolute;top:-13px;left:42px;width:84px;height:24px;background:rgba(246,201,21,.85);transform:rotate(-3deg)}
.honesto h3{margin-bottom:10px}
.honesto p:last-child{margin-bottom:0}
.nota-res{margin-top:44px;color:#B7C3BC;font-size:.95rem;max-width:70ch}

/* experiencia */
.exp-intro{margin-top:18px}
.jobs{margin-top:clamp(36px,5vw,64px)}
.job{display:grid;grid-template-columns:minmax(150px,230px) minmax(0,1fr);gap:18px clamp(24px,5vw,64px);padding-block:clamp(30px,4vw,46px);position:relative}
.job + .job::before{
  content:"";position:absolute;left:0;right:0;top:0;height:10px;opacity:.55;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='60' height='10'><path d='M0 5 C6 0 12 10 18 5 S30 0 36 5 S48 10 60 5' fill='none' stroke='%230E2A33' stroke-width='1.6' stroke-linecap='round'/></svg>");
  background-repeat:repeat-x;
}
.cuando{font-family:var(--serif);font-size:clamp(1.35rem,2.3vw,1.95rem);line-height:1.15;color:var(--tinta-suave)}
.cuando small{display:block;font-family:var(--sans);font-size:.92rem;color:var(--tinta-suave);margin-top:6px}
.job h3{margin-bottom:4px}
.org{font-weight:600;margin:0 0 14px}
.job ul{margin:0;padding-left:1.15em;max-width:66ch}
.job li{margin:0 0 .55em}
.job li::marker{color:var(--ruta)}
.antes{margin-top:clamp(28px,4vw,44px);display:grid;grid-template-columns:minmax(150px,230px) minmax(0,1fr);gap:18px clamp(24px,5vw,64px)}
.antes h3{font-size:clamp(1.35rem,2.3vw,1.95rem);color:var(--tinta-suave)}
.antes ul{margin:0;padding:0;list-style:none;max-width:66ch}
.antes li{margin-bottom:.5em}

/* servicios */
.svc-wrap{margin-top:clamp(24px,4vw,48px);background:var(--papel-claro);border-radius:var(--borde-b);padding-block:clamp(56px,8vw,96px);margin-inline:clamp(0px,1.2vw,18px)}
.svc-lista{margin-top:clamp(32px,5vw,56px)}
.svc{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:10px clamp(24px,5vw,64px);padding-block:30px;position:relative}
.svc + .svc::before{
  content:"";position:absolute;left:0;right:0;top:0;height:10px;opacity:.5;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='44' height='10'><path d='M0 5 C5 1 9 9 14 5 S24 1 29 5 S39 9 44 5' fill='none' stroke='%230E2A33' stroke-width='1.6' stroke-linecap='round'/></svg>");
  background-repeat:repeat-x;
}
.svc h3{font-size:clamp(1.25rem,2vw,1.55rem)}
.svc p{margin:0}
.svc .prueba{display:block;margin-top:10px;color:var(--tinta-suave);font-size:.98rem}
.formatos{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:30px 20px;margin-top:clamp(40px,6vw,72px)}
.fmt{background:var(--papel);padding:22px 24px;border-radius:var(--borde-a);box-shadow:4px 5px 0 rgba(14,42,51,.16);position:relative}
.fmt h3{font-size:1.25rem;margin-bottom:6px}
.fmt p{margin:0;font-size:.98rem}
.f1{grid-column:1 / 6;transform:rotate(-.8deg)}
.f2{grid-column:5 / 10;transform:rotate(.7deg);margin-top:26px}
.f3{grid-column:8 / 13;transform:rotate(-.5deg)}
.pitch{margin-top:clamp(40px,6vw,72px);font-family:var(--serif);font-size:clamp(1.3rem,2.4vw,1.9rem);line-height:1.3;max-width:34ch;margin-left:clamp(0px,8vw,120px)}
.pitch + p{margin-left:clamp(0px,8vw,120px)}

/* proyectos */
.proy{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:28px clamp(20px,4vw,48px);align-items:center;margin-top:clamp(40px,6vw,80px)}
.proy .dibujo{grid-column:1 / 6;margin:0}
.proy .texto{grid-column:6 / 13}
.proy.inv .dibujo{grid-column:8 / 13;grid-row:1}
.proy.inv .texto{grid-column:1 / 8;grid-row:1}
.proy h3{margin-bottom:12px}
.proy .rol{color:var(--tinta-suave);font-weight:600;margin-bottom:10px}
.enlaces{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:6px;font-weight:600}

/* prensa */
.prensa-grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:34px 24px;align-items:start;margin-top:clamp(32px,5vw,56px)}
.recorte{grid-column:1 / 8;position:relative;background:var(--papel-claro);padding:28px 30px 26px;border-radius:var(--borde-b);transform:rotate(-1.2deg);box-shadow:5px 6px 0 rgba(14,42,51,.16)}
.recorte::before{content:"";position:absolute;top:-13px;right:44px;width:86px;height:24px;background:rgba(246,201,21,.8);transform:rotate(4deg)}
.recorte .medio{font-family:var(--serif);font-size:1.15rem;color:var(--tinta-suave);margin-bottom:8px}
.recorte h3{font-size:clamp(1.4rem,2.6vw,2.1rem);margin-bottom:14px}
.recorte time{display:block;color:var(--tinta-suave);font-size:.95rem;margin-bottom:12px}
.mas-prensa{grid-column:9 / 13;margin-top:34px}
.mas-prensa p{margin-bottom:.7em}

/* recomendaciones */
.rec-cab{display:flex;flex-wrap:wrap;align-items:center;gap:16px 28px;justify-content:space-between}
.pastilla{display:inline-block;padding:.6em 1.2em;background:#D8E1FB;color:#17358F;font-weight:700;border-radius:999px;text-decoration:none}
.pastilla:hover{background:var(--senal);color:var(--tinta)}
.slips{columns:3 290px;column-gap:30px;margin-top:clamp(36px,5vw,60px)}
.slip{
  break-inside:avoid;position:relative;margin:0 0 34px;padding:26px 24px 20px;
  background:var(--papel-claro);border-radius:var(--borde-a);
  box-shadow:4px 5px 0 rgba(14,42,51,.17);
  transform:rotate(var(--r,0deg));
}
.slip::before{content:"";position:absolute;top:-12px;left:calc(50% - 38px);width:76px;height:22px;background:rgba(246,201,21,.72);transform:rotate(var(--t,-3deg))}
.slip:nth-child(3n+2){border-radius:var(--borde-b)}
.chip{display:inline-flex;align-items:center;gap:6px;font-size:.8rem;font-weight:600;color:#17358F;background:#D8E1FB;padding:.2em .7em .2em .5em;border-radius:6px;margin-bottom:12px}
.chip svg{width:14px;height:14px}
.slip blockquote{margin:0}
.slip blockquote p{margin:0;font-size:1.02rem;line-height:1.55}
.slip figcaption{margin-top:16px;padding-top:12px;border-top:2px dotted rgba(14,42,51,.28)}
.slip .nom{font-family:var(--serif);font-size:1.08rem;display:block;line-height:1.2}
.slip .cargo{display:block;font-size:.9rem;color:var(--tinta-suave);margin-top:3px}
.slip .rel{display:block;font-size:.88rem;color:var(--tinta-suave);margin-top:2px}
.slip:nth-child(1){--r:-.8deg;--t:-4deg}.slip:nth-child(2){--r:.9deg;--t:3deg}.slip:nth-child(3){--r:-.4deg;--t:-2deg}
.slip:nth-child(4){--r:1deg;--t:4deg}.slip:nth-child(5){--r:-1deg;--t:-3deg}.slip:nth-child(6){--r:.5deg;--t:2deg}
.slip:nth-child(7){--r:-.7deg;--t:-5deg}.slip:nth-child(8){--r:.8deg;--t:3deg}.slip:nth-child(9){--r:-.3deg;--t:-2deg}.slip:nth-child(10){--r:.9deg;--t:4deg}

/* herramientas */
.herr{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(28px,5vw,64px);margin-top:clamp(32px,5vw,56px);align-items:start}
.nube{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px 22px;align-items:baseline}
.nube li{display:inline-block;line-height:1.25}
.nube .g{font-family:var(--serif);font-size:clamp(1.5rem,2.8vw,2.3rem)}
.nube .m{font-weight:700;font-size:1.2rem}
.nube .p{font-size:1.02rem;color:var(--tinta-suave)}
.nube .i1{transform:rotate(-2deg)}.nube .i2{transform:rotate(1.6deg)}.nube .i3{transform:rotate(-1deg)}
.cert h3{font-size:1.3rem;margin-bottom:12px}
.cert ul{margin:0 0 24px;padding-left:1.1em}
.cert li{margin-bottom:.45em;max-width:46ch}
.cert li::marker{color:var(--ruta)}

/* faq */
.faq{margin-top:clamp(32px,5vw,56px);max-width:820px}
.faq details{padding:18px 0;position:relative}
.faq details + details{border-top:2px dotted rgba(14,42,51,.3)}
.faq summary{font-family:var(--serif);font-size:clamp(1.15rem,2vw,1.4rem);line-height:1.25;cursor:pointer;list-style:none;padding-right:44px;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:-2px;font-family:var(--sans);font-size:1.8rem;color:var(--ruta);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{margin:12px 0 0}

/* contacto */
.contacto{padding-block:clamp(72px,11vw,130px) clamp(48px,7vw,80px)}
.contacto-grid{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,4fr);gap:clamp(28px,5vw,72px);align-items:center}
.foto{margin:0;position:relative;background:var(--papel-claro);padding:12px 12px 8px;border-radius:var(--borde-a);box-shadow:6px 7px 0 rgba(14,42,51,.2);transform:rotate(2deg);max-width:340px;justify-self:center}
.foto::before{content:"";position:absolute;top:-13px;left:calc(50% - 42px);width:84px;height:24px;background:rgba(246,201,21,.8);transform:rotate(-3deg)}
.foto img{display:block;width:100%;height:auto;border-radius:6px 12px 6px 10px}
.foto figcaption{font-size:1.5rem;text-align:center;padding-top:6px;transform:rotate(-1deg)}
.contacto h2{font-size:clamp(2.2rem,5.4vw,4.4rem);max-width:15ch}
.correo{display:inline-block;margin:26px 0 8px;font-family:var(--serif);font-size:clamp(1.3rem,3.2vw,2.4rem);color:var(--tinta);text-decoration-thickness:3px;text-decoration-color:var(--senal);word-break:break-word}
.correo:hover{background:var(--senal)}
.contacto .redes{margin-top:18px}
.pie{padding-block:28px 96px;color:var(--tinta-suave);font-size:.95rem}
.pie .wrap{display:flex;flex-wrap:wrap;gap:8px 28px;justify-content:space-between;align-items:baseline}
.pie p{margin:0}

/* whatsapp fijo */
.wa{position:fixed;right:clamp(14px,2.2vw,26px);bottom:clamp(14px,2.2vw,26px);z-index:70;display:flex;align-items:center;gap:10px;min-height:58px;padding:0 20px 0 16px;background:#25D366;color:#073B1B;font-weight:700;font-size:1rem;text-decoration:none;border:2px solid var(--tinta);border-radius:34px 18px 32px 16px / 18px 30px 16px 32px;box-shadow:4px 5px 0 var(--tinta);transition:transform .18s ease,box-shadow .18s ease}
.wa svg{width:28px;height:28px;flex:none}
.wa:hover{background:#25D366;color:#073B1B;transform:rotate(-2deg) translateY(-3px);box-shadow:5px 8px 0 var(--tinta)}
.wa:focus-visible{outline-color:var(--tinta);outline-offset:4px}

/* responsive */
@media (max-width:900px){
  .hero-grid{grid-template-columns:1fr}
  .embudo-wrap{max-width:420px;margin-inline:auto 0}
  .res-grid{display:flex;flex-direction:column;gap:44px}
  .honesto{margin-top:12px}
  .job,.antes{grid-template-columns:1fr}
  .svc{grid-template-columns:1fr}
  .formatos{display:flex;flex-direction:column;gap:26px}
  .f2{margin-top:0}
  .proy,.proy.inv{display:flex;flex-direction:column;align-items:stretch}
  .proy .dibujo,.proy.inv .dibujo{max-width:360px}
  .prensa-grid{display:flex;flex-direction:column}
  .mas-prensa{margin-top:0}
  .herr{grid-template-columns:1fr}
  .pitch,.pitch + .cta{margin-left:0}
  .contacto-grid{grid-template-columns:1fr}
  .foto{max-width:300px;justify-self:start;margin-top:12px}
}
@media (max-width:560px){
  body{font-size:1rem}
  .nav ul{gap:4px 16px;font-size:.93rem}
  .slips{columns:1}
  .wa{width:58px;height:58px;padding:0;justify-content:center;border-radius:30px 16px 28px 14px / 16px 28px 14px 30px}
  .wa span{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
}
@media print{body::before{display:none}.res{clip-path:none}.wa{display:none}}